SPIL GAMES, the worldwide leader in online gaming websites (comScore Media Metrix), today announced the launch of the browser-based casual game Animal Shelter. Designed in-house by SPIL GAMES for female audiences, Animal Shelter educates players about the importance of proper care for animals and about the process of animal adoption through fun and entertaining gameplay. SPIL GAMES is releasing Animal Shelter one week before World Animal Day in order to raise global awareness for the event among its youth audiences and their parents. Animal Shelter is currently available to play online on each of SPIL GAMES’ 12 local-language websites targeted to 8-to-15-year-old girls around the world, including GirlsGoGames.com, GirlsGoGames.nl, GirlsGoGames.co.uk, and GirlsGoGames.de. SPIL GAMES reaches over 16.5 million girls each month across these 12 websites.

“We wanted to create a game that was not only fun and accessible to young audiences, but that also tied in real-world themes and responsibilities around caring for animals,” said Peter Driessen, CEO of SPIL GAMES. “Animal Shelter combines both of these initiatives seamlessly, and we’re looking forward to hearing our audiences’ response to the game.”

In Animal Shelter, players step into the role of Shelter Director, responsible for the health and happiness for a host of cuddly creatures including cats, dogs, turtles, hamsters, and bunnies. In this simulation game, players must feed and clean up after the animals and give them medicine and affection. Based on how well they do this, they will earn money to spend at the animal shelter. Players also need to create advertisements for each animal to help get them adopted, taking photographs, writing a short description, and deciding where to place the advertisement – online, in a newspaper, or on television – while keeping their overall budget in consideration. While animal rescue and adoption processes are different all around the world, Animal Shelter provides an easy-to-learn and accessible simulation experience for all audiences to enjoy playing.

On World Animal Day, occurring each year on October 4th, animal life in all its forms is celebrated, and special events are planned at locations all around the globe. Typically, on this day, animal rescue shelters hold fundraising events and open days, wildlife groups organize information displays, schools engage in animal-related projects, and individuals and groups of friends or co-workers donate to animal charities or pledge to sponsor a shelter animal. To learn more about World Animal Day and how you can participate, please visit www.worldanimalday.org.uk.

To view the intro video for Animal Shelter see below.

For more information about Animal Shelter, please visit www.GirlsGoGames.com. For more information, please visit: www.spilgames.com.

“Our success comes from understanding what our customers want, then creating localized portals with content relevant to their demographic. Our game portfolio offers a variety of high-quality, free-to-play, original games that bring players back again and again,” said Peter Driessen, CEO of SPIL GAMES. “And since each portal appeals to its own unique demographic and specific online audience, advertisers can easily target the markets that best suit their needs.”

SPIL GAMES works closely with partners to help them reach target markets through focused advertising on the SPIL GAMES online game portals. In a recent campaign, the BBC partnered with SPIL GAMES to reach and engage the target audience of young adults in the UK for the Children’s BBC.
Despite the competitive landscape of online games destinations, comScore shows that traffic to the SPIL GAMES portals has continued to grow, with visitor growth tripling in 2007 and doubling in 2008. With more than 50 game portals worldwide, SPIL GAMES has sites localized in 20 different languages covering Europe, North and South America, and Asia. The worldwide SPIL GAMES portfolio has over 4,000 free-to-play games of all genres, including casual games, skill games and massively multiplayer games.

SPIL GAMES’ portals are aimed at three primary demographics: Family (women over the age of 20, and their children under the age of 8), Tweens (young adolescents ages 8 to 15), and Girls (young women ages 8 to 12). The greatest concentrations of advertising revenue stream from the United States, the United Kingdom, The Netherlands, Germany and France. SPIL GAMES works closely with advertising partners in developing advertising solutions and providing advergame seeding to reach these specific segments on their portals. With a wide variety of entertaining games catering to each individual segment and targeted interactive advertising, SPIL GAMES actively engages gamers around the globe.
For more information about SPIL GAMES, visit www.spilgames.com.

About SPIL GAMES – Based in The Netherlands, SPIL GAMES is the world’s ultimate online game destination, providing online games through more than 50 game portals localized in 20 languages worldwide. Each SPIL GAMES portal is targeted to a specific segment including Family, Tweens and Girls. A deep understanding of the online game market, including both casual and MMO games, enables SPIL GAMES to produce localized portals dedicated to free-to-play, casual games, and launch sites such as gamesgames.com (Family), agame.com (Tweens), girlsgogames.com (Girls), and onrpg.com (MMO). SPIL GAMES has over 4,000 games in its current worldwide portfolio, which have been developed through partnerships with top-notch game developers and studios.

Attracting 100 million unique visitors to its game portals worldwide, SPIL GAMES has quickly established itself as a leader in the casual gaming market. For more information, please visit: www.spilgames.com.

“The Red Cross Game: Emergency Response Unit gives people a glimpse into the wide range of challenging missions carried out by the Red Cross every day,” said Peter Driessen, CEO of SPIL GAMES. “It not only gives people a chance to learn about heroic work done by Red Cross workers, but also directly supports this valiant organization.”

In The Red Cross Game: Emergency Response Unit, players manage a Red Cross base camp. While deployed to numerous disaster zones to build a base camp, players assess critical situations and make tough decisions on how to allocate resources in order to save lives. Players distribute supplies, treat the sick, set up temporary shelters for the homeless, clean up debris from disasters, coordinate with local authorities, and fly rescue missions using airplanes and helicopters. Players can try out two full missions for free at www.redcrossgame.com. The premium version includes all 11 missions and provides hours of challenging gameplay.

As a primary distribution partner, SPIL GAMES launched The Red Cross Game: Emergency Response Unit across all 45 of their gaming portals including the following: www.gamesgames.com, www.agame.com, www.girlsgogames.com, www.games.co.uk, www.mygames.co.uk, www.girlsgogames.co.uk, www.spel.nl, www.spelletjes.nl, and www.girlsgogames.nl.

For additional information, please visit www.redcrossgame.com.

About SPIL GAMES – Based in The Netherlands, SPIL GAMES is the world’s ultimate online game destination, providing online games through more than 45 game portals localized in 19 languages worldwide. A deep understanding of the online game market, including both casual and MMO games, enables SPIL GAMES to produce localized portals dedicated to free-to-play, casual games, and launch sites such as gamesgames.com and girlsgogames.com. SPIL GAMES has over 2,000 games in its current portfolio, which have been developed through partnerships with top-notch game developers and studios, as well as SPIL GAMES in-house studio.

Attracting over 100 million unique visitors in more than 200 countries to its game portals worldwide, SPIL GAMES has quickly established itself as a leader in the casual gaming market. For more information, please visit: www.spilgames.com.

About Youdagames/I Sioux Game Productions – I Sioux Media Productions, based in The Netherlands, has been developing games, since 2002. To have a clear focus on producing games only, I Sioux Game Productions, was grounded as a full-fledged division of I Sioux Media Productions in 2007. The publishing of the games is done by Youdagames. Youdagames focuses on the production of high quality casual games and is becoming more and more successful in publishing casual games.

At this moment you can find the most successful games, e.g. Governor of Poker, in the top rankings of the well known casual games platforms. A lot of these games have already been played by millions of people around the world.